ABOUT US

WE WORK WITH PUBLISHERS TO MONETIZE THEIR PROPERTIES WITH AUDIO, VIDEO, NATIVE AND DISPLAY ADS FROM MAJOR BRANDS

DelPlaya’s Promise:

Our promise to our advertisers is that they will not pay for impressions served to non-humans or invalid traffic.  We strive to ensure our ads are 100% viewable and that users are engaged and paying attention when an ad is shown.

DelPlaya’s Ongoing Commitment:

The market is ever-changing and we invest heavily each month into making sure DelPlaya’s inventory remains premium, unique and 100% human and viewable.

OUR APPLICATIONS AND SITES

DelPlaya is an SDK agnostic platform.  Working with several hundred publishers over the last few years has taught us that integrating numerous SDKs is a severe and unnecessary resource drain for publishers.

As an added layer of security, we have developed an API based relationship where we can operate directly at the top, or in front of, a publisher’s mediation solution.  This integration ensures that inventory is monetized for its true value, and provides a meaningful, quick and actionable integration.

DelPlaya works directly with numerous publishers to make sure we are a significant source of their monthly recurring revenue.  We utilize both proprietary fraud detection tools and 3rd party fraud detection tools to provide a premium experience for users and higher ROI for our advertisers.  We believe that regular weekly conversations and educating our publishers on advertisers’ needs sets us apart from other mobile players in the market.

About Us

We founded DelPlaya Media, Inc. in 2011 to help radio and television broadcasters generate revenue using the Internet.  We have helped thousands of stations stream hundreds of millions of hours of live, linear programming to tens of millions of people all monetized by display, video and audio ads on mobile devices, televisions, computers and other devices, and in cars.

A few years ago, we started working with Android and iOS application publishers who needed to generate revenue for their free-to-use entertainment, news, sports, social and finance Apps.

Our focus now is on helping our publishers generate meaningful recurring revenue from their premium properties using a combination of display, video, audio and native ad units.  Likewise, we are focused on learning from brand advertisers how they want to interact with their target audiences to maximize their branding investment.

If you are a publisher with a dedicated audience and are looking to increase your monthly revenue, we’d love to hear from you.  contact@52.53.171.137  Likewise, if you are an agency or a brand and want better results from your investment in programmatic display, video, CTV, audio or native inventory, please contact us.  sales@52.53.171.137

THE TEAM

WE ARE A HIGHLY SKILLED TEAM THAT LOVES SOLVING THE REVENUE PROBLEMS AFFECTING OUR PUBLISHERS AND GETTING THE RESULTS OUR ADVERTISERS REQUIRE.

Management Team
John Williams
CEO

John is CEO of delPlaya, a company he co-founded in 2011. John has founded and led several businesses in his 20+ year career including a feature film production and distribution company (now owned by Sony), a music and movie download business, an internet radio advertising network, and a law firm.

Jeff Pescatello
EVP

Jeff co-founded DelPlaya and manages our relationships with advertisers and publishers.  He has significant experience starting and growing businesses.  Jeff has owned and operated several radio stations in the Northeast, and he ran the Canadian operations of his family’s large, worldwide, telecommunications-cabling manufacturer until it was sold to Legrand.  Jeff served in the United States Army‘s Special Operation Group.

Ron Donaire
SVP

Ron joined delPlaya when we acquired his desktop advertising business. Ron runs our advertising operations. Ron has significant experience building and scaling ad servers, ad operations, and web-based entertainment properties.

OUR SERVICES

WE ARE A SIGNIFICANT SOURCE OF MONTHLY RECURRING REVENUE FOR OUR PUBLISHERS

PUBLISHERS

We reach tens of millions of users on their iOS and Android devices, desktops, cars and connected televisions each day. Our publishers’ Apps have been downloaded more than 1 billion times in the aggregate and hundreds of millions of users enjoy these Apps each month. We have one of the largest connected television and audio audiences in the industry as well. Our native inventory reaches tens of millions of unique devices each month.  Our scale benefits our new publishers because we bundle new inventory into our other direct inventory which we then sell to advertisers looking for scale and direct relationships with publishers/end-users.

 

Our inventory has high view-through-rates and click-through-rates. We also reach tens of millions of Hispanic users each month and millions of users of verified legal drinking age (LDA).

VIDEO (OTT, CTV, In-App, Desktop, Mobile-web)

We work with our publishers to ensure our video inventory enjoys premium placement and is clearly in view.  We also work with publishers to ensure the proper data is passing in every impression which increases fill rate and CPM rates.  Our video advertising runs before, during and after user initiated programming or functions.

We utilize IAB standard ad units. We accept VPAID, MRAID- and VAST-compliant tags.

PROGRAMMATIC AUDIO

We have more than ten years of experience working with premium audio programming providers and we are always looking for more inventory for our programmatic audio offering.  We monetize through fifteen and thirty second DAAST compliant audio spots.

DISPLAY

While video, audio and native formats are our primary focus, we also monetize IAB standard display units.  Our direct audience for display exceeds 100 million users each month.

iOS

  • Vast 2.0
  • VPAID
  • Javascript
  • LKQD platform Connection

Android

  • Vast 2.0
  • VPAID
  • Javascript
  • LKQD platform Connection

Mobile Web

  • In-Content
  • In-Stream
  • Player Overlay
  • Content Overlay
  • Prestitial
  • Bottom Floater
  • Slider

Global Monetization

U.S. and International monetization with fast ads, high fill rates and eCPM’s

Speed = Money

Mobile inventory is perishable. The fastest ad is the most valuable.

Optimization

Fill Rates? VTR goals? CTR concerns? Let us handle the heavy lifting.

THE “RINCON RTB PRIVATE MARKET”.

Transparently connecting Direct Supply to Direct Demand.

Our Rincon RTB Private Market contains unique inventory directly sourced from premium publishers.  We work with our publishers to create inventory not found on other marketplaces or exchanges.  Connecting to the Rincon Market via OpenRTB is made easy through our experienced technical team that has completed more than 100 OpenRTB supply and demand integrations.

The Rincon Private Market includes Audio, Video, Display, In-App, Mobile and Native advertising inventory.

The Rincon Private Market is OpenRTB 2.3 complaint and features IAB standard ad units.  We have data centers on the East and West coast of the United States, and Europe and Asia.

 

 

 

 

West Coast
805.250.8176

East Coast
646.688.3100

West/East Coast
Sales@DelPlaya.com

West Coast
800 N. Milpas St, Suite B
Santa Barbara, CA 93103

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News

DelPlaya’s Programmatic Platform, “The Rincon Private Market” Goes Omni-Channel

DelPlaya Launches Innovative, New Programmatic Advertising Private Market Designed To Improve Advertiser Performance

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